The businesses built on scale are being rebuilt, and their leaders with them
Scale has stopped being the advantage in creative and media, and the leadership built for it is the exposure.
You own the AI you cannot trace
Whoever publishes AI content now owns what they cannot vouch for, and the law is pricing that exposure.
AI margin gains are a succession debt
Across creative and media, AI is reaching senior leadership as an operating-model change that comes with a margin gain. Generative models and AI agents now carry out a steadily increasing percentage of the production and reporting processes that junior team members once conducted. When you compare this with this year’s margins the financial decision makes […]