Confidential executive search for creative and media.
Searches are not advertised, and client identities are withheld,
until the appropriate stage.
FourPointZero had already been conducting senior and executive search across creative and media. As AI became part of more senior briefs, clients increasingly asked for those searches to be conducted confidentially.
The reasons were commercial, organisational and reputational. Advertising these appointments risks exposing planned AI strategy to competitors, prompting internal questions about roles, teams and job security, and attracting client or public scrutiny before the organisation is ready to address it.
FPZ Creativ.ai formalised that approach. Searches are not advertised, client identities are withheld, and information is disclosed in stages under NDA.
The same discretion applies to every leader we approach.
FPZ Creativ.ai draws on the leadership network FourPointZero has built across creative agencies, production studios, VFX and post-production, media and entertainment, in-house brand studios, spatial computing and AI content platforms, across the US, Canada, the UK, Europe and Singapore.
Martyn MakinsonFounder and Director
Martyn founded FPZ Creativ.ai in 2026 to appoint senior leadership with an AI remit across creative and media. It is the executive search business of FourPointZero, the recruitment company he founded in 2019.
He’s operated in global executive search and recruitment for over three decades, working with and advising boards and leaders at high-growth venture capital or private equity backed companies through to Fortune 500, and founded, built and exited two companies.
He works with boards to define the appointments that carry the most weight. He engages executives deliberately below the radar, and ensures companies secure the talent they need to deliver business growth and commercial value.